Business leaders know that this is best achieved through
effective sales efforts and continuous investment in this conduit to their
customers and revenues. Developing one’s corporate sales program Insures
Performance and provides a competitive edge in the marketplace.
TAKE AIM delivers a step-by-step, easy-to-understand and apply, approach to
developing a loyal and profitable customer base through the effective use of the
skills you already have and a few more you’ll acquire during the presentation.
The focus is on creating and strengthening current and future customer relationships;
not on closing more sales. Using the concepts of TAKE AIM, closing
sales will become a natural byproduct of the relationships you develop.
TAKE AIM describes the stages from the creation of a prospect to transforming
them into a customer for life. Following the seven-step process, your relationships
within a loyal and ever-growing customer base will become powerful,
plentiful and profitable.
Many sales theories have been explained through sports analogies and how the
skills, principals or concepts of sport can be translated into sales success.
TAKE AIM gets us up above the field of play and transports participants to
objectively analyze what sales people do from the Goodyear Blimp. From here
we can see the sales relationship develop through the various stages and watch it
take shape like a well-orchestrated marching band at half-time. Following the
game plan of the TAKE AIM model, there’s nothing to stop the sales
professional from consistently marching down the field and SCORING a
Customer for Life, over and over again.